About
About the Name
Alpha Beta Apparel gets its name from two ideas. Alpha means first— #1, highest point, original, bold, the start of something. Beta means second—but it’s also a term climbers use to share insights, tips, or knowledge about a route. It’s the information passed from one person to another to help them make the next move.
Together, Alpha and Beta reflect the spirit of the brand: start strong, stay open, and keep learning as you go. It’s about movement, growth, and passing on what we’ve learned—whether you're on rock, dirt, or just navigating life.
This brand was built that way. From the first idea to every step after. Gear made for the brave and bold. We’re here to tribe, vibe, and thrive. We’re here to ascend.
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About the Creator
Hi, I’m Blake. I started Alpha Beta Apparel a few years back with nothing but an idea and a lot to learn. I’ve built this brand from the ground up—step by step, mistake by mistake, and win by win. And honestly? It’s been a blast.
This journey is fueled by my love for my Creator, my family, and the natural world that keeps me grounded and inspired. Every design, every detail comes from that place.
The truth is, the story’s just getting started—and I’m glad you’re here for it. Thanks for being part of the climb.
Let’s Work Together
Got a vision, collaboration idea, or just want to connect? I’m always open to building with like-minded folks. Reach out and let’s see what we can create.
